To remind people of the dangers at sea, a life jacket company launched a new drink call WAVE, made of 100% sea water. The goal was to give people a taste of what drowning is like. - via Guerrilla Marketing

Some of the most popular instagram accounts, with thousands of followers and engagment, have never posted their own content. Buffer studied some of these accounts and tested a few of these tricks learned on their own account, with surprising results! - via Buffer Blog

Have you tried Pinterest for marketing yet? Discover four different tactics on how to create pins that encourage people to click through to your site, especially useful if you run an online shop. - via Social Media Examiner

Think of twitter as a giant chat room -- you can't spend the whole time talking about yourself! No one will listen. These eight tactics help increase your Twitter reach, for more successful social media marketing. - via Mention

Nice how-to video showing how Periscope and GoPro can be paired for different POVs . Having a GoPro added also allows everyone to 'fit in the shot' and as always, gives a nice fish-eye lens view. Want to pull off a live, extreme-action marketing stunt? This is a dream combo. - via Mashable